Re:Create - Strengthened design process in digital collaboration

Re:Create investigates how AI can strengthen and develop design processes by focusing on the participants' needs. The project is based on the actors' desire for skills development and to explore AI's possibilities for creative creation, production, and innovation, with a particular focus on visualization.

The project focuses on the entire design process: from early idea generation, research, and concept development, through iteration and prototyping, to production, distribution, and sales. The goal is to raise knowledge and competence in AI through cross-industry collaboration and knowledge sharing. Through the development of concepts and prototypes, we investigate practical applications where the participants' needs in their design and production processes form the central basis.

AI is changing the conditions for the creative sector. By having the actors themselves explore and define how AI can be used, we can apply the technology in a way that strengthens human creativity, processes, and competencies.

It is the participants themselves who drive the exploratory work; the project provides a neutral platform for knowledge sharing that supports them in their development. There is unique expertise in creation and creativity, and the project's focus is on applying technology in a way that strengthens rather than replaces creative processes and competencies.

The project's starting point is Human-Centered AI (HCAI) in its approach to human-AI interaction (Xu, 2019). It prioritizes human needs in the development and implementation of AI systems and services, and considers aspects such as explainability, usability, user-friendliness, and ethically adapted design. Xu, W. (2019). Toward human-centered AI: A perspective from human-computer interaction. Interactions, 26(4), 42–46. https://doi.org/10.1145/3328485

In the project, this specifically means that ethical perspectives on AI are raised and discussed with participants during the project. The purpose is to raise awareness of the role AI can and should play in creative processes to contribute to them in a meaningful and balanced way.

In the project, we work systematically to analyze outcomes, both in the operational efforts within the project and for the project as a whole. This means that we continuously evaluate how our activities affect our environment and identify proactive measures for responsible AI use. The lessons learned from this work are widely shared, including via AI Sweden's Responsible AI Knowledge Hub, to contribute to joint learning and experimentation.

We investigate a wide spectrum of AI techniques - not just image-generating AI. We use and evaluate different methods but are not bound to specific platforms.

The project's emphasis is on generative AI technology that can contribute to visualization, but depending on the project participants' needs, for example, computer vision or language models may become relevant to discuss based on current research. For project participants who currently only work with commercial AI services aimed at consumers, we hope that this can contribute to broadening their understanding of the AI field and its possibilities.

We welcome collaborations with various actors - from educational institutions, business, public sector, and other organizations to freelance designers and technology developers. Please contact us if you are interested in participating.

Yes, we arrange workshops, seminars, and exhibitions to share knowledge and gather input from various stakeholders. Keep an eye on our event page for upcoming events.

We continuously publish material on our website and through our social channels. You can also subscribe to our project newsletter for regular updates.