GSAI – International scale-up program for startups

The GSAI program is designed to help startups in the Central Baltic region scale their business through AI applications that enhance or expand their value proposition or business model – enabling growth in their first or next EU market(s).

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Description

This collaborative initiative by Movexum, AI Sweden, Yrityssalo, and Tehnopol will provide hands-on support modules to develop AI skills and drive efficient business growth. Addressing a critical market gap, the GSAI program supports innovative startups at a crucial stage, maximizing their growth potential through the strategic use of AI.

GSAI is a scale-up program focused on helping startups expand or enhance their value proposition and business models using AI applications.

Over a 9-month period, participating startups will engage in workshops across Gävle, Stockholm (Sweden), Salo (Finland), and Tallinn (Estonia).

The program offers practical support modules aimed at developing essential skills for scaling a business including:

adopting a growth mindset
mastering relevant processes
implementing strategies for international market entry
planning future investment rounds
gathering data and conducting market analysis.
Stay ahead of competitors

Challenges

In today’s environment, startups face significant challenges in competing and growing internationally without effectively utilizing AI to improve their products and business models. The GSAI program addresses these challenges by providing startups with the necessary insights, tools, and expertise to overcome international growth barriers by leveraging the power of AI.

This initiative also fosters collaboration and knowledge sharing across Sweden, Finland, and Estonia, bringing together world-leading expert knowledge in AI, scaling, and team productivity.

Expected outcomes

The GSAI program aims to equip startups with the ability to scale their businesses using AI applications, enabling them to successfully enter new international markets.

By participating in workshops and receiving hands-on support, startups will develop and innovate, enhancing their value proposition and business models through AI.

The program will culminate in participants being ready to pitch to investors with a solid scale-up plan.

Ultimately, the program will support 45 companies in the Central Baltic region over three years, driving growth and competitiveness.

Program updates

A total of 15 startups – 5 from each country (Sweden, Finland and Estonia) are participating in the first batch.

The program kicked off on June 3 , 2025 with an online event, AI 101 – An Introduction, hosted by AI Sweden.

View the recording of the Webinar:

The participants met for the first time in Gävle at the end of June for the first sprint, Scaling Launchpad, hosted by Movexum.

Apply to join the GSAI program

The application period for the first round closed on May 15, 2025.

Although the application period for the second round in 2026 has not started yet, you are more than welcome to express your interest in participating. Please do so by filling out the interest form:

To the interest form