Lindex’s former CDO Annika Elfström recruited for key role at AI Sweden
AI Sweden is hiring Annika Elfström for a new role as Operations and Impact Director. Her mission will be to support leaders in the important transition to maximise the value of AI.
Annika Elfström
Annika's experience of leading digital transformation in large organisations is exactly what is needed to scale up the work with AI in Sweden. With her help, we will be able to maximise the impact of what we do together with our 160 partners, thereby accelerating the application of AI in the country.
Martin Svensson
Managing Director at AI Sweden
At AI Sweden, Annika Elfström is taking on a newly created role as Operations and Impact Director. Her mission is to strengthen the work both within the organization and between AI Sweden and its 160 partners.
– I have been following AI Sweden for a long time and have been impressed by the drive to accelerate the use of artificial intelligence in Sweden. My experience has shown that successful transformation is about uniting technology, people, and business development. AI Sweden is incredibly well-positioned to succeed at exactly this, says Annika Elfström, Operations and Impact Director at AI Sweden.
Annika Elfström has a solid background as a leader in large-scale digital transformation within the private sector. She joins AI Sweden from her most recent role as Chief Digital Officer at Lindex, where she helped launch Lindex Copilot—one of Sweden's first pilot projects with generative AI in retail. Before Lindex, Annika Elfström worked at the Stena Group, where she, among other things, started a lab for transformative digital innovations.
As leaders, we don't have all the answers – and that's precisely why we need leadership that is both responsive and courageous. In a world where the expected can quickly become the unexpected, it's about being ready for whatever happens. Leading today means creating security in the midst of change and daring to act even when the map isn't completely drawn.
Annika Elfström
Operations and Impact Director at AI Sweden
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