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Annika Elfström appointed Acting Managing Director for AI Sweden

Wednesday, January 21, 2026

AI Sweden is now going into its eighth year of operation. With strong and successful growth, Sweden's national AI center today gathers 170+ partners from the private and public sector as well as academia, in its mission to accelerate the use of AI in Sweden. As a natural step into the next phase, Martin Svensson has now decided to hand over the role of Managing Director to Annika Elfström, who will be acting MD. Martin Svensson will continue to contribute his expertise to AI Sweden in a strategic position as Senior Advisor during a transition period.

Annika Elfström and Martin Svensson

Annika Elfström and Martin Svensson

Peder Blomgren

Martin Svensson has been absolutely crucial in building AI Sweden into the organization it is today. We are very grateful for his vision, commitment, and great efforts – not just for AI Sweden's development, but for Sweden's AI ecosystem in general. We now look forward to initiating the next chapter together with team members and partners, under Annika Elfström's strong leadership and drive.

Peder Blomgren

Peder Blomgren

Chairman of AI Sweden

”Leading AI Sweden since its inception into the force for Sweden that we see today with 170+ partners and over 100 people has been a fantastic journey. Now it is time to hand over the responsibility, and I look forward to supporting Annika during the transition”, says Martin Svensson.

Johan Löfvenholm

Martin Svensson's efforts in founding AI Sweden have been invaluable, and we are very happy that he is staying in an advisory role. With Annika Elfström’s experience as a leader of large-scale digital transformation in the business sector, I am very confident that AI Sweden is in good hands.

Johan Löfvenholm

Johan Löfvenholm

CEO of Lindholmen Science Park (main host organization for AI Sweden)

Annika Elfström most recently held the role of Operations and Impact Director at AI Sweden. Before that, she was Chief Digital Officer at Lindex, where she was involved in launching Lindex Copilot – one of Sweden's first pilot projects with generative AI in retail. Before Lindex, Annika Elfström worked within the Stena Group, where she, among other things, started a lab for transformative digital innovations.

”I never cease to be impressed by AI Sweden's great force and competence, and I am very excited to continue accelerating the use of AI in Sweden together with all colleagues and partners”, says Annika Elfström.

The process for recruiting a permanent Managing Director has begun.

For press and media-related questions, please reach out to Daniel Wahlström.

Portrait of Daniel Wahlström, AI Sweden
Daniel Wahlström
PR Manager
+46 (0)70-408 40 95