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AI Sweden launches educational series for data-driven leadership

Monday, February 23, 2026

Start Your Strategic Data Journey is a new resource from AI Sweden. It shifts the focus away from the technology itself and toward a crucial enabler: an organization's data.

– As AI technologies become more accessible, the importance of understanding and being able to utilize data grows, says Mitra Hajigholi Bjurström, AI Change Agent and Data Scientist at AI Sweden.

The breakthrough of large language models and generative AI has put artificial intelligence in the hands of millions of users.

– However, to successfully create value with AI beyond the most basic use of generative AI, organizations need to understand and utilize their data. There is a great need to increase knowledge about data and data management among decision-makers in both the public and private sectors, says Astrid Sjögren, Strategic initiative manager, SME at AI Sweden.

AI Sweden has therefore developed the educational series Start Your Strategic Data Journey. In five modules, Mitra Hajigholi Bjurström guides you through the first steps:

  1. Why is data a key to more confident decisions?
  2. What are the central concepts – and how is raw data refined into valuable insights?
  3. How do you set requirements, select technology, and convert insights into decisions?
  4. How do you build trust and ensure the quality of your data?
  5. How can you lead and build a culture that ensures the change lasts over time?
Mitra Hajigholi Bjurström

By using your own data or public data, you can create solutions that provide unique competitive advantages or insights tailored specifically to your business. However, we observe that the understanding of data is generally low among Swedish decision-makers – even as they are required to make strategic decisions concerning data.

Mitra Hajigholi Bjurström

Mitra Hajigholi Bjurström

AI Change Agent and Data Scientist at AI Sweden

The educational series has been developed within the work AI Sweden do aimed at small and medium-sized enterprises, but is designed to be valuable for a broader target group.

A picture of Astrid Sjögren

With this video series, we want to give decision-makers who lack a technical background the necessary understanding of what data is and how to work with it to, in the next step, create value with the help of AI.

A picture of Astrid Sjögren

Astrid Sjögren

Strategic initiative manager, SME at AI Sweden

The material has been developed as part of AI Sweden’s project Increased national collaboration for accelerated use of AI in all industries which is co-financed through the Swedish Agency for Economic by Regional Growth and the National Regional Fund Program.

EU flag with text Co-funded by the European Union

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