AI Sweden Brand and Design Guidelines

Colors in HEX (web/office), RGB (screen/office/print), CMYK (print) and NCS (interior color) translations.

A note on the yellow/primary color: use it sparingly as it is such a strong color. 

For members of AI Sweden slack workspace: type "!colors" to yourself or in a channel on slack and you'll get the HEX codes from slackbot.

All headers use font and weight Greycliff Heavy. In presentations, use capital letters for headers except for scenarios with very long titles.

All body styles use font and weight Greycliff Regular.

Weights like bold and italic are only used sparingly in menus and legends.

Sizes for standard documents and presentations.

The images we choose to represent and illustrate AI Sweden should reflect what we are and want to be as an organization. We collaborate in everything we do and lead the way with speed and boldness. AI to us is a tool for positive societal change, available here and now. AI is neither futuristic nor Matrix.

So, whether searching on Unsplash, planning a photo shoot, or prompting images from a generative AI tool, here are some do's and don'ts to make sure the images we use are in line with AI Sweden's overall tone of voice.

Note. Regardless of the source of the photo/image, it's important to always give proper credits. Here are a couple of examples on how to do it:

For photos by AI Sweden
© AI Sweden. Photo: Photographer Name (Not always necessary to display, depending on contract with photographer)

For external, licensed photos
Photo: Janki Ferlic on Unsplash (link to specific photo, not just Unsplash.com)

For AI generated images
Image: Stable Diffusion / Prompt: [Insert your full prompt here.]

In our presentation template (download below) you find examples of images ready for use and for learning our look and feel.

We also provide photos and PNG logos for external use on our Press and media page.