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AI Sweden Brand and Design Guidelines

Brand and design guidelines for AI Sweden. Here you will find logo guidelines and downloads, colors, fonts and presentation material.

Page updated 2021-04-19.

Scroll down for:

  • Logo guidelines
  • Colors
  • Font guidelines
  • Downloads
    • General presentation (new)
    • Presentation template
    • Fontface
    • Logo
    • Zoom backgrounds



Our primary logo is AI Sweden yellow. Use it on dark backgrounds (photos, patterns or solids).

Secondary logo is AI Sweden dark blue. Use it on white/lighter backgrounds (photos, patterns or solids).

Our logo should not be used outlined on strong patterns or on top of photos that doesn't allow for good reading of the text. See examples.




Do not use yellow logo on bright white or any yellows, especially not in presentations or video, due to readability.

Do not use logo over "busy" photos or illustrations. Instead, use a colored plate or overlay as shown below.


Logo Spacing

The minimum spacing around the logo should be no less than equal to the I's width in the logo. Preferred spacing is the I times two.



A note on the yellow/primary color: use it sparingly as it is such a strong color. 

For internal use within AI Sweden: write "!colors" to yourself on slack and you'll get the HEX codes from slackbot.  




All headers use font and weight Greycliff Heavy. Use capital letters for headers except for scenarios with very long titles.

All body styles use font and weight Greycliff Regular.




Imagery – photos and illustrations

In our presentation template you (download below) you find examples of images for usage and for learning our look and feel. This is something we will keep building on in coming updates of the brand book online and on presentations.

We provide photos and PNG logos for external use on our Press and media page.

We are building up a photo stock on our Dropbox, search for "1 Presentation photos" 

Files for download

AI Sweden | General presentation

AI Sweden General Presentation. This file is for use by us – convert to PDF for distribution. Keep downloading it for every new use case to be sure you have the latest version.

Download v.1.15

v1.15, 2021-04-19

AI Sweden | Template presentation

Presentation template with layouts, examples and instructions. This template is for internal use. Keep downloading it for every new use case to be sure you have the latest version.


v1.1, 2020-10-01

AI Sweden font face

AI Sweden font face Greycliff CF.

N.B. The ZIP-file is password protected – ask your own handle (@your name) in our Slack workspace about the "font-face password" and ye will receive an answer.


AI Sweden Logotype

ZIP file with all versions in PNG format, transparent background (for use in presentations, online etc.).

- Primary yellow
- Secondary black-blue
- Complementary black and white


For questions

Martin Modhig Karlsson porträtt
Communications Officer

Martin Modigh Karlsson