AI Sweden Brand and Design Guidelines
Brand and design guidelines for AI Sweden – logo guidelines and downloads, colors, fonts, presentations and more.
Page updated 2023-06-28.
Scroll down for:
- Logo guidelines
- Font guidelines
- Partner prospect
- General presentation, English (updated)
- General presentation, Swedish (updated)
- Presentation template
- Word template
- Zoom backgrounds
Our primary logo is AI Sweden yellow. Use it on dark backgrounds (photos, patterns or solids).
Secondary logo is AI Sweden dark blue. Use it on white/lighter backgrounds (photos, patterns or solids).
Our logo should not be used outlined on strong patterns or on top of photos that doesn't allow for good reading of the text. See examples.
Do not use yellow logo on bright white or any yellows, especially not in presentations or video, due to readability.
Do not use logo over "busy" photos or illustrations. Instead, use a colored plate or overlay as shown below.
The minimum spacing around the logo should be no less than equal to the I's width in the logo. Preferred spacing is the I times two.
Colors in HEX (web/office), RGB (screen/office/print), CMYK (print) and NCS (interior color) translations.
A note on the yellow/primary color: use it sparingly as it is such a strong color.
For members of AI Sweden slack workspace: type "!colors" to yourself or in a channel on slack and you'll get the HEX codes from slackbot.
All headers use font and weight Greycliff Heavy. In presentations, use capital letters for headers except for scenarios with very long titles.
All body styles use font and weight Greycliff Regular.
Weights like bold and italic are only used sparingly in menus and legends.
Sizes for standard documents and presentations.
Imagery – photos and illustrations
The images we choose to represent and illustrate AI Sweden should reflect what we are and want to be as an organization. We collaborate in everything we do and lead the way with speed and boldness. AI to us is a tool for positive societal change, available here and now. AI is neither futuristic nor Matrix.
So, whether searching on Unsplash, planning a photo shoot, or prompting images from a generative AI tool, here are some do's and don'ts to make sure the images we use are in line with AI Sweden's overall tone of voice.
|Here and now||Future/sci-fi|
|People||Robots and brains|
|Human/Natural environments (city, country & nature)||Server parks and circuit boards|
|Sweden||Matrix / Ones and zeros|
|Our color palette||Green text on black|
Note. Regardless of the source of the photo/image, it's important to always give proper credits. Here are a couple of examples on how to do it:
For photos by AI Sweden
© AI Sweden. Photo: Photographer Name (Not always necessary to display, depending on contract with photographer)
For AI generated images
Image: Stable Diffusion / Prompt: [Insert your full prompt here.]
In our presentation template (download below) you find examples of images ready for use and for learning our look and feel.
We also provide photos and PNG logos for external use on our Press and media page.
AI Sweden | General presentation
AI Sweden General Presentation. This file is for use by AI Sweden staff – convert to PDF for distribution. Keep downloading it for every new use case to be sure you have the latest version.
AI Sweden | General presentation (Svenska)
AI Sweden General Presentation in Swedish. This file is for use by AI Sweden staff – convert to PDF for distribution. Keep downloading it for every new use case to be sure you have the latest version.
AI Sweden | Template presentation
Presentation template with layouts, examples and instructions. This template is for internal use. Keep downloading it for every new use case to be sure you have the latest version.
AI Sweden | Word template
Word template with headings, typography and margins. This template is for internal use.
N.B. You need to install the Greycliff typeface.
In the package there is one template file and one file with examples.
AI Sweden Partner prospect
You can download and read about our offerings in the AI Sweden Partner prospect. Please ensure that you refer to the latest version.
AI Sweden font face
AI Sweden font face Greycliff CF.
N.B. The ZIP-file is password protected – ask your own handle (@your name) in our Slack workspace about the "font-face password" and ye will receive an answer.
AI Sweden Logotype
ZIP file with all versions in PNG format, transparent background (for use in presentations, online etc.).
- Primary yellow
- Secondary black-blue
- Complementary black and white